About us

About Us

Welcome to SD Jewels
At SD Jewels, we believe that jewelry is more than just an accessory—it’s a statement of elegance, individuality, and craftsmanship. Founded in 2023, our brand is dedicated to creating unique, handmade jewelry featuring high-quality gemstones and natural pearls.

Our Story
SD Jewels was born from a deep passion for jewelry design shared by a mother-daughter duo, Salma and Dalia. The "SD" in our name stands for Salma, the designer and creative mind behind our collections, and Dalia, who manages and supports the brand. Salma has been designing jewelry since she was just 10 years old, refining her skills through professional courses in beaded jewelry making. Her talent and eye for unique designs have been recognized and loved by many from an early age. After achieving great success in Egypt, we decided to bring our artistry to the UAE, sharing our exclusive designs with a new audience.

Our Craft & Commitment
Every piece at SD Jewels is handcrafted with precision and passion. We focus on uniqueness, often creating only one piece of each design, ensuring that our customers own something truly special. We take pride in selecting high-quality gemstones and natural pearls, combining them with expert craftsmanship to produce timeless and elegant jewelry.

Why Choose SD Jewels?

  • Handmade with Love: Each piece is crafted with attention to detail and dedication.
  • Unique & Exclusive Designs: Most of our jewelry is one-of-a-kind.
  • High-Quality Materials: We use premium gemstones and natural pearls.
  • Passion & Experience: With years of experience and a deep love for jewelry making, we create designs that stand out.

Our Vision
We aim to redefine handmade jewelry by offering exceptional, limited-edition pieces that celebrate individuality and elegance. As we continue to grow in the UAE, we remain committed to our values of quality, uniqueness, and customer satisfaction.

Connect With Us
We would love to hear from you! Follow us on social media and explore our latest collections. For inquiries, collaborations, or custom orders, feel free to reach out to us:

Thank you for being a part of our journey at SD Jewels!